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Ministry of Health's 'partners in crime' in wasteful advertising

“Rakan kongsi subahat” Kementerian Kesihatan dalam pengiklanan nan serba membazir

My office was recently forwarded the following information.

Since questions were raised as to which advertising companies were involved and what were their allocated budgets in the respective campaigns, I am duty bound to furnish the information here for the interest of the public.

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Your MP's Question of the Week #45

Was this the attitude of the Ministry of Health? …

“Who cares about the message and quality, let’s spend the budget!”

Soalan Mingguan WR Anda ke-45

Adakah ini sikap Kementerian Kesihatan?  …

“Usah bimbangkan maklumat dan mutu iklan, habiskan peruntukan dulu!”

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Recently, a reader of this blog cared enough to highlight to me what most of us would normally have let slide.

Apparently just before the end of 2008, the reader noticed that the Ministry of Health had suddenly embarked on a blitz of mass-media public awareness advertising campaigns like there was no tomorrow.

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