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Anymore of the like of “Al-Ishal Ishak” left in MAS?

Star report 10-6-2012 showing En Al-Ishal Ishak (circle in red) the new AirAsia Group head of brand and ancillary income. He was previously the the head hunted VP of Promotion and Marketing of MAS during the famous

MOF II: MAS paid RM600,000 only for re-branding and designing fee for new MAS logo to Landor Associates & Ogilvy and Mather!

En Al-Ishal Ishak, the former SVP Marketing & Promotion of MAS. He resigned in September 2012 and joined AirAsia  

Updates on 23-10-2012: YB Datuk Awang Adek, the Deputy Minister of Finance, was replying to the points raised by MPs during the Committee Stage Budget 2013 debate this evening. He was unable to furnish Parliament with all the replies as he was not well and he has promised to provide written replies to all the points raised during the said debate. However, he managed to speak for about an hour. He did inform Parliament that a Special Task Force headed by the Attorney-General has collected all the information regarding the foreign fund from Mr George Sorros that was subsequently given to Suaram and Malaysiakini and asked MPs to wait for the actions to be taken on this matter. Yours truly will publish once yours truly has been given the reply on the points raised on the consultancy fees paid to Landor Associates and Ogilvy & Mather.

Yours truly has been questioning about the consultancy fees paid by MAS to Landor Associates and Ogilvy & Mather but the top management of MAS is not only keeping mum but hiding behind non-disclosure or secrecy clause in the agreement.   For the background information please read in   HERE. The re-branding of MAS was done in a haste without the approval of the Board  when En Al-Ishal Ishak was the  SVP Marketing and Promotion.  Yours truly has been informed by reliable sources that En Al-Ishal Ishak who left MAS last month has recently joined AirAsia.   

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AJ’s “People Engagement Survey” should be supported

To do the right thing, MAS had to put transparency and free flow of information as its agenda within MAS. For a start, AJ should tell us how much did MAS pay to Ogilvy & Mather and Landor Associates for its re-branding exercise and designing of the new pale blue logo of MAS.

Yours truly is glad that En Ahmad Jauhari Yahya (AJ as he is popularly known in and out of MAS) has heard the voices of MAS staffs loud and clear in his latest circular/e-mail below. It would appear from the said circular/e-mail that AJ wanted to instill a new spirit in MAS  which should be supported by all.

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MAS Board is answerable for the change of MAS livery

Throughout the years, MAS livery/logo has been changed for good reasons and with the approval of the Board and Cabinet.
This is the new logo/livery that has been changed for no good reason.

There is MAS Board meeting this morning at 10:00 am. Hopefully the Board will be transparent and provide answers to the questions posed for the past week which are still unanswered. Looking at the budget for Marketing and Promotions budget stands at about RM560 million for 2012, the cost of designing and re-branding may be several million Ringgit was a small figure.

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AJ & Al-Ishal Ishak: How much did MAS pay for re-branding & new livery?

Page 1 of the new livery and re-branding design materials by Landor Associates in London.

Regrettably En Ahmad Jauhari Yahya (AJ), the Group CEO of MAS, still refused to provide answers to the several pertinent questions posed to him regarding the designing of new pale blue livery of MAS and the re-branding exercise, in HERE, as follows: 

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